Case Study – Consumer Products Scenario Planning

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Developing and implementing a Scenario Planning capability.

Client Description

Leading Regional manufacturer/marketer of pet food and pet products.


In conjunction with a  TPG-led revamping of the client’s planning and budgeting processes designed and implemented a scenario planning process.


Create sustainable self-sufficiency in scenario planning.

TPG Approach

Over a 7 month period, developed and implemented a scenario planning process customized to the client’s business and integrated this new process with it’s pre-existing strategic planning and budgeting processes:
Trained, mentored and coached a newly-appointed strategic planner with no prior scenario planning experience;
Guided the organization through its first scenario planning cycle.
Coached the newly-trained scenario planner through a successful multi-day, organization-wide scenario planning workshop with the executive leadership team.


The 2011 strategic plan incorporated as an elevated priority, developing a game plan to address a number of issues which the scenario planning effort idenfified as being likely to have significant future influence on the business including the impact of social networks on future consumer, shopper and customer communication stratregies; the impact of ecommerce on both shopper and retailer sales strategy; and, the need to increase fast and flexible manufacturing capability.

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