Terry Hoffman

Terry Hoffman
Partner | North America

Terry is a Partner in our Customer Development Practice. Located in North America, Terry advises clients globally. He has led diverse work-teams that delivered comprehensive Category Management capabilities and cross-functional teams that delivered technology-driven sales solutions.

In an industry that is “data rich” but oftentimes “insights-poor”, Terry has a proven track record of generating insight-driven analytics, integrating insight value into Category Management strategies and monitoring performance-driven results. While his professional background was as a Manufacturer, his expertise and skillsets bridge the gap between retail and manufacturer trading partners in order to fully leverage the investment in data and technology.


  • Insights and Analytics
  • Category Leadership
  • Training

Prior Experience:
Prior to joining TPG, Terry enjoyed a 27-year career at AB/InBev holding a variety of Leadership positions.


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