Sandy Harlow

TPG Role:

Sandy is a TPG Partner in the Customer Development and Marketing and Innovation practices, specializing in the use of market research and quantitative analysis to address a wide variety of business issues.

Partner Capabilities and Experience:

Sandy has developed, fielded, and analyzed the results of a number of surveys for manufacturing clients in the US and Canada.  Internal surveys have been used to help assess individual competencies and the allocation of time and effort. External surveys of retail customers and dealers have been used to collect performance feedback and assess the manufacturer versus competition and best in class.  Sandy analyzed the Hispanic business for a major US food manufacturer, and the world-wide business for a major oral care company in the UK.  Sandy researched the shopper marketing capabilities of selected manufacturers in support of the TPG-led Retail Commission on Shopper Marketing.  Sandy created and led training sessions to help a beer manufacturer in Mexico develop and leverage insights to address business issues.

Partner Industry Experience:

Sandy has extensive experience in consumer package goods marketing, sales, and information technology with Procter & Gamble and Nielsen.  He began his career developing information systems for P&G sales and marketing, and was one of the first in the industry to recognize and exploit the value of weekly scanning data.  He spearheaded the introduction of scanning data at P&G, and developed a data warehouse to efficiently manage the information while serving a wide variety of applications.  His analyses and insights concerning retail pricing, promotion, sales, and market share, played a critical role in the resurgence of P&G’s tissue brand business.  He was one of the first to integrate frequent shopper data from retailers with syndicated market data.  He pioneered the creation of the Category Marketing Analyst role, which has since been  duplicated throughout the industry.

Sandy is an experienced practitioner of Total Quality processes, principles and tools.  He has developed and delivered numerous training programs on the subject for Marketing and Sales audiences.  Sandy was instrumental in integrating IT, market analysis and consumer insight capabilities in P&G’s multi-functional customer teams.  Sandy assembled and led the team of Sales and IT specialists in the use of technology with New England and New York retailers.

After P&G, Sandy served as Vice President – Advanced Analytics for Nielsen, and led the team of quantitative analysts assigned to Kraft Foods.  In addition to improving client satisfaction ratings and reducing personnel turnover, Sandy also developed business building projects with General Mills, Unilever, and P&G based on analyses of pricing, promotion, assortment, market structure, segmentation, and other customized analyses.

Partner Education:

Sandy holds both a Master of Science and a Bachelor of Science degree from the MIT Sloan School of Management in Cambridge.


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