Guy Shepherd

Guy Shepherd
Partner | Europe

Guy is a Partner in our Retail & Manufacturer Practices.  He advises clients primarily in Europe & Asia.

Guy advises clients across both Retailers and Manufacturers globally and at a market level building Category & Commercial Capability, on our client’s journey towards Category Leadership. Since joining TPG, Guy has delivered Category Management consulting and training in over 20 International Markets for more than 20 different clients.


  • Category Leadership
  • Training
  • Talent Development
  • Customer Development

Prior Experience:
Prior to joining TPG, Guy was Category Director at Allied Bakeries in the UK as well as holding Category, Insight, Sales & Marketing roles at PepsiCo, Campbells, Unilever and Carlsberg.



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