Doug Morrison
Partner | North America

Doug is a long-time Partner for The Partnering Group (TPG). Doug advises retail and manufacturer clients in North America.

Doug consults to many of North America’s top CPG and Foodservice companies primarily in the areas of strategy, category leadership, and joint business planning.

Since joining TPG in 1996, Doug has led 250+ significant engagements at the world’s largest consumer goods retailers, distributors and manufacturers. He is a recognized authority in Category Leadership and is the principal author of Full Plate Category Management and Joint Business Planning for the Foodservice Industry.  Doug also has won several industry awards including the ‘Industry Sparkplug’ Award and the Flannigan Award for Leadership & Integrity.


  • Strategy
  • Category Leadership
  • Customer Development
  • Foodservice

Prior Experience:
Prior to joining TPG, Doug held various sales and category leadership positions.


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