Jorge Luis González

In a Global Consultancy Firm such as The Partnering Group (TPG) we believe in tailoring our solutions to the unique needs of suppliers and retailers within the market they operate within, providing customized solutions that enable them to win on a local, regional and global scale. Because of this we are thrilled to add our new Partner, Jorge Luis González, to our Latin American Team, to helps us to continue to bring our Vision and Business Practices to Mexico and LATAM.

Jorge Luis has a career of more than 30 years working for leading global and local companies to include: Coca-Cola de Mexico, Allied-Domecq, IDSA-Kerry Ingredients and Grupo Zuum. In each of his positions of increasing responsibility he has shown a hands-on attitude with a long-term business vision which has consistently delivered profitable sales growth and shareholder value.

He brings a depth of understanding of the unique needs of consumers and shoppers in Latin America, ensuring that his proposed client solutions drive consumer and shopper behavior change that leads to tangible results and long-term loyalty.

Through his years of CPG experience, Jorge Luis has gained a depth of understanding in the unique marketplace nuances in Latin American that must be considered when developing strategies and tactical solutions that make sense.

Jorge Luis’ expertise is in the following areas, which will have application across a broad number of our practices:

  • Strategic Planning
  • Customer Development
  • Category Leadership
  • New Trade Channel Development
  • Traditional Channel Development (Mom and Pops)
  • Shopper Behavior and Loyalty Building Retail Marketing
  • Training / Talent Development

With this new hiring we confirm TPG’s boundaryless presence and dramatic growth in leading suppliers and retailers to new heights in Latin America.