How to Build A Successful Private Brands Program

The Partnering Group’s Terry Lee will be speaking at the Private Label Manufacturers Association (PLMA) Executive Education on Private Label at St. Joseph’s University June 17th-20th. Developed in conjunction with St. Joseph’s University this program offers insight into store brands strategy, retailer-manufacturer relations, new product development, advertising and marketing, and consumer behavior.

Terry Lee will be teaching a course on How to Build A Successful Private Brands Program. He will be sharing his unique insights and experience gained from leading private brand programs at three of the largest retailers in the U.S..