- December 4, 2012
- Posted by: tpgstaging
- Category: Blog
No Comments
![](https://www.thepartneringgroup.com/wp-content/uploads/2023/11/portfolio-4-1-e1713473739792-1110x550.jpg)
TPG Partner, Louise Yerian, has been highlighted in a recent article on Retail Reinvention featured by Path to Purchase Institute. In the second installment of a four part series “examining the role of CPG Marketers in reinventing retail”, author Laura Heller looks at the barriers to retailer/CPG collaboration. Discussing Barrier #1, Insufficient Resources, Louise discusses the need for skilled shopper marketers.