Our very own Peter Leech has been highlighted in Apparel Magazine. The article, How Ecommerce is Changing the Way Consumers Shop – and How Retailers Sell by Jordan K. Speer calls out key facts and quotes from Leech’s presentation at the Apparel Tech Conference West in Los Angeles. “By 2014”, says Leech, “$1.4 trillion in purchases will be influenced by online marketing, apparel e-commerce will top $45 billion, e-commerce overall will hit $259 billion and total ecommerce will deliver 633 billion page views”.
Be sure to take a look at the article and let us know how you think social media and mobile technology impact shopping and the purchase process. You can also download the full 2012 Social & Mobile Commerce Study presented with comScore and Shop.org here.