Case Study: US Apparel Retailer – EcommerceContact Us
Case Study: US Fashion Apparel Retailer Expands Ecommerce
A multi-channel apparel retailer based in the US determined a need to better forecast the growth of their ecommerce channel and to precision manage their marketing spending.
Develop a way to forecast ecommerce demand and build marketing spend scenarios to optimize the P&L. Link that demand forecast to inform the way inventory is purchased
TPG provided a customized suite of Ecommerce Demand Generation models that linked the Ecommerce P&L of the retailer to a Customer Forecast model and a Marketing Channel Model allowing for what-if scenarios and monthly forecast updates
This improved sales by 20% by allowing the retailer to be more aggressive with marketing while ensuring inventory stock availability..