Client Description

North American Supermarket Chain – Multiple Banners

Background

Retailer was challenged with creating a common approach for the future of their In-Store Bakery which was experiencing declining in sales and profits and shopper relevance. This multi divisional operator had a combination of scratch, mix, par bake and frozen dough programs across it’s many geographies and was looking to develop a singular customer focused, consistent program that leveraged existing facilities, equipment, capabilities and skill sets of their existing portfolio.

Objective

• Obtained superior marketplace and industry insights
• Developed a breakthrough vision
• Created and tested innovative and unique operational concepts

TPG Approach

• European Bread Shoppe concept ready for deployment
• Broad based innovative Take and Bake upscale product line ready to deploy in the retailers own brand
• Unique customizable component based dessert line, designed for home to compete with food service dessert offerings

Impact/Results

Several breakthrough concepts that delivered significantly improved profitability, shopper penetration and sales for the entire front end merchandising area . Delivering business results that were well above expectations, and demonstrated a new fresh approach to merchandising the final point of contact with shoppers can drive incremental results.