Vibha Tuli

Vibha Jain Tuli
Partner | North America

Vibha is a Partner, in our Digital Commerce Practice. She assists brands & retailers with creating strategies to grow their business in an omnichannel world to meet customers everywhere they shop with a focus on DTC. Vibha combines her brand, marketing, & eCommerce expertise to help clients grow across all channels including retailers (online & in-store), Brand/eCommerce sites & apps (DTC), & Online Marketplaces (3P). She places a particular focus on Branding, Sales, Category Management, Shopper Marketing/Insights, & Revenue Management


  • Strategy
  • Digital Commerce
  • Marketing & Messaging
  • Shopper Insights

Prior Experience:
Prior to joining TPG, Vibha held digital leadership positions at McKinsey, Staples, and Dorel (baby brand portfolio including Maxi-Cosi, Safety 1st, & Tiny Love).