Veerle Boone

Partner | Europe
Customer Development


  • Sales
  • Category Management
  • Strategy
  • Learning & Development

Veerle is a Partner within The Partnering Group’s Customer Development Practice, where she specializes in driving business growth through strategic category and go-to-market initiatives. She excels in devising and executing growth strategies encompassing route-to-market, channel management, shopper marketing, and capability enhancement. Veerle has led numerous projects worldwide, collaborating closely with prominent CPG Manufacturers and Retailers to deliver insights and solutions in category leadership, shopper marketing, route-to-market strategy, and capability building. Notably, her contributions have resulted in impressive sales growth ranging between 8-10% for clients.

Prior to her tenure at TPG, Veerle held several global and local sales leadership positions within a prominent FTSE Top 15 CPG company. In these roles, she led efforts focused on route-to-market strategies, shopper marketing, and capability development across all continents.

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