Paula Piccirilli

Partner | North America
Strategy, Innovation, and Marketing Practice


  • Strategy
  • Marketing
  • Innovation
  • Product Launch

Paula is a Partner in our Marketing & Innovation Practice, located in North America. Paula has extensive B2B and B2C marketing and innovation experience across various categories and channels, including health and wellness, beauty, medical devices, and digital health.  She has expertise in developing high-performance marketing and business strategies to accelerate top-line and bottom-line growth.

Since joining TPG, Paula has been involved in transformational engagements in customer service excellence, consumer journeys, organizational performance, and new product innovation.

Before joining TPG, Paula held various leadership & marketing positions at Levi Strauss & Co., Accenture, Boston Scientific, and several successful start-ups.

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