Eric Baldwin is a Partner in The Partnering Group’s Retail & Customer Development practice. His focus is on driving scalable growth for retail and CPG clients by optimizing promotional strategy across private label and national brands, aligning merchandise planning with strategic priorities, and leveraging insights to drive higher ROI and deepen customer loyalty.

With nearly two decades of executive leadership at one of the nation’s largest grocery retailers, Eric has built deep expertise across the full commercial spectrum, including category management and assortment optimization to pricing strategy, promotional ROI, omni-channel execution, and joint business planning with major CPG manufacturers including Procter & Gamble, Unilever, and Colgate.

Before joining TPG, Eric served as Vice President of Own Brands at Albertsons Companies, where he spent 19 years progressing through commercial leadership roles across category management, merchandising, and revenue management, leading the Own Brands organization across 600+ categories and $16B in annual revenue, and driving measurable gains in market share, revenue growth, and pricing ROI.