Chris brings over 25 years of experience in CPG, including roles at Tesco and RHM. At Tesco, he managed Category Plans and spearheaded the Tesco Finest launch. At RHM, he implemented Category Management and managed the Tesco account.

As a Partner at TPG, Chris advises both manufacturers and retailers, focusing on consumer insights and translating them into actionable plans. He has led global projects, such as developing KAM and Category strategies and restructuring commercial functions.

Chris is a respected industry speaker and author, contributing to thought leadership in FMCG. His PhD examined value creation between retailers and suppliers in the FMCG Industry. In 2002, he authored “How to Save the FMCG Industry,” published by Palgrave Macmillan.