Christie McGuinn

Partner | North America
Category Management & Insights


  • Category Management
  • Insights, Research & Influence
  • Strategy

Christie McGuinn is a leader in The Partnering Group’s Customer Development practice.  Her expertise centers on category leadership and uncovering strategic consumer opportunities to grow categories and brands across the path to purchase. 

Christie is a highly organized and results-driven leader.  Since joining TPG in 2014, Christie has worked with both retailers and manufacturers on developing best in class category leadership platforms and custom consumer research studies that meet the unique needs and objectives of her clients.  She is a leading expert on translating existing research into actionable insights.

Prior to joining TPG, Christie held leadership positions in category management and shopper insights at Hillshire Farms/Sara Lee Corporation, Diageo North America and Borden Foods Company.

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