Chris Salcedo

Partner | Latin America
Innovation, Commercial Strategy & Execution


  • Innovation
  • Strategy
  • Organization Transformation
  • Revenue Growth Management
  • Digital Commerce

Chris is a Partner in our Strategy, Marketing & Innovation practice. Located in Mexico, his primary area of focus is Latin America, but advises clients globally. He has experience in diverse aspects of business, including new product generation, marketing mix modeling, organizational reengineering, digital marketing, and sales.

Prior to joining TPG, Chris spent over two decades at Colgate, in charge of complex brand portfolios in several markets, including Chile, France, and Mexico. He also ran Mexico’s largest private university, where he gained valuable experience transferring his FMCG knowledge to new business dynamics.

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