
Beth Bruns
Partner | North America
Strategy, Marketing, and Innovation Practice
Capabilities
- Strategy: Innovation Master Plan, Consumer JTBD, Segmentation, Technology Matching and Development Strategy
- Innovation: Ideation and Screening, Product Prototyping and Development, Consumer Testing, Designing for Consumer Superiority
- Marketing: Market Research and Insight Generation
Beth Bruns is a Partner at TPG. She advises primarily in North America Strategy, Marketing and Innovation coming from the experience space of Research and Development.
Prior to joining TPG, Beth spent 34 years with The Procter & Gamble Co. working in R&D across Oral Care, Fem Care, Fabric Care, Baby Care, and P&G Ventures. She was a member of the prestigious Victor Mills Society for serial innovators creating and launching new to the world products from the ‘fuzzy front end’ to launch. She has extensive consumer and product design experiences to sit comfortably in the space of consumer and market needs as well as the design and delivery of brand building innovation.
Beth is an experiential and passionate learner, volunteers in mentoring, and is an amateur orchid grower.
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