Alyse Woods

Partner | North America
Category Management


  • Category Management
  • Insights, Research & Influence
  • Sales
  • Strategy

Alyse Woods is a seasoned Consumer Packaged Goods Industry Consultant with two decades of experience, known for driving strategic market gains through insightful Omni Category Leadership Plans and Strategic Category Stories.  Her expertise in integrating diverse data sources delivers actionable insights and strategic recommendations that significantly boost client capabilities and growth.  

Before joining TPG, Alyse held many roles within commercialization teams and spent most of her tenure Leading Category Management/Leadership and Analytics.  She started her career with IRI (now Circana), then moved to the Manufacturer with Del Monte Foods, Big Heart Pet, and JM Smucker.

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Alyse Woods Partner | North America

  • Insights & Analytics
  • Category Leadership
  • Shopper Marketing
  • Joint Value Creation
Prior Experience

Prior to joining TPG, Alyse held leadership roles in Category Strategy and Insights within Del Monte Foods, Big Heart Pet Brands and, JM Smucker.

Alyse is a partner in our Customer Development Practice. She primarily advises clients in
North America.

Alyse advises and assists CPG organizations in bringing research and insights together in order to create category strategy and capabilities to help lead the manufacturer and retailer to long term growth.

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