Case Study
Author: Chris Holahan| 5 minute read
The Opportunity
Seasonal windows drive half the year’s revenue and had no plan behind them.
For a lot of retailers and brands the seasonal windows carry half the year or more once the halo across the rest of the store is counted. Those same windows usually get planned the way they were planned last year: same portfolio, same staffing, same weeks, adjusted at the margin. Nobody sizes them against each other, so investment follows habit rather than opportunity.
- Seasons drive half of revenue
- No priority order across seasons
- Staffing set season by season
- Halo across the store ignored
The Approach
The sequence of the approach matters so every season is sized on the same basis. The plans carry quick wins as well as structural moves. Portfolio, staffing and competitive review were built per season rather than once for the year, which is what made the resourcing decisions land.
- Reviewed the landscape and sized the addressable market for each season.
- Prioritized seasons on timing, trip drivers and profitability, not on habit.
- Built strategic and tactical roadmaps against the priority opportunities.
- Set portfolio, staffing and competitive plans season by season.
- Handed over the roadmap with quick wins and cross-functional priorities named.
The Outcome
Five seasonal strategies with staffing, portfolio and competitive plans behind them, across the windows that carry the year.
Each strategy was resourced, with a roadmap of opportunities and cross-functional priorities.
$562MM
Incremental revenue unlocked
5 Seasons
Strategies built and resourced
Meet The Team
Chris Holahan
