Matt Nitzberg

Matt Nitzberg
Partner | North America

Matt is a Partner in the Customer Development Practice, advising clients in North America. He joined TPG in June 2020.

Matt helps CPG organizations accelerate profitable growth through Strategy, Customer Development, Insights and Analytics, Marketing, Joint Value Creation, and Shopper Marketing. He has worked with hundreds of clients across multiple sectors and continents, accelerating their profitable growth by helping them win with their shoppers and retail customers. Matt’s shopper- / consumer-centric orientation and expertise in applying data and insights creates breakthrough and sustainable improvements for clients’ strategy and execution.


  • Strategy
  • Customer Development
  • Insights and Analytics
  • Marketing
  • Joint Value Creation
  • Shopper Marketing

Prior Experience:
Prior to joining TPG, Matt held leadership positions at Procter & Gamble, IRI, and dunnhumby. He has also served as an independent consultant for clients ranging from start-ups to global enterprises.