Marketing & Innovation Blog

TPG Partners have over 1,000 years of leadership experience in the development of marketing and innovation competencies, role definitions, work processes, and organizational structures that drive sustainable results in new products and marketing.

Helping Your Agency Hit Creative Home Runs

Each day creative teams within ad agencies around the world develop inventive, imaginative and inspiring works, whether they are social/digital applications web sites, online adver ..

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The Importance of an Innovation Strategy

Written By: Todd Bradley Innovation drives growth and the rewards can be significant.  Research shows that breakthrough innovations produce 6 times the results of incremental inno ..

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Rules of Marketing

Much has been written about the ever faster pace of change in marketing.  Self-interested Digital promoters talk that traditional marketing is dead.  At TPG we don’t think that ..

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Inspirational Brands Have a Point-of-View

“When you think of Nike you think of something different than a shoe company…in their advertising they honor great athletes and they honor great athletics.  That’s who they ..

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Introduction

by Sandy Harlow   We have created this new TPG Marketing and Innovation blog for two reasons. First, we want to broaden awareness of TPG’s marketing and innovation capabilit ..

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About the Authors


Drake Stimson

Partner


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Drake is the Managing Director of TPG’s Innovation practice, with 24 years of industry experience in innovation, marketing, sales, and general management at P&G, TRIA Beauty, Precision Dermatology, and MD Professional.




Bob Sukys

Partner


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Bob is an industry leader in the development of brand equity and marketing communications, with over 20 years of experience at Procter & Gamble.




Sandy Harlow

Partner


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Sandy is an industry leader in market research and analysis, with over 30 years of experience at Procter & Gamble and Nielsen.




Todd Bradley

Partner


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Todd is a Partner in the group – he consults and trains both manufacturers and retailers in the areas of Brand Marketing, Innovation, Category and Customer Management and Strategy Development & Deployment.



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