The most effective marketing organizations are transforming from Marketing Excellence to Commercial Excellence:
|From Marketing Excellence||To Commercial Excellence|
|Consumer at the center of everything we do||Consumer and Shopper at the center of everything we do|
|Brand health determined most by consumers||Brand health determined most by retail buyers|
|Store used as place where our product must stand out||Store used as critical part of our marketing/media mix|
|Marketing/Sales discussions identify opportunistic areas of brand plan partnership||Joint business plans with key retail customers directly inform brand plan|
Consumer at the center of everything we do
Brand health determined most by consumers
Store used as place where our product must stand out
Marketing/Sales discussions identify opportunistic areas of brand plan partnership
How We Help Clients
How we help clients achieve Commercial Excellence
TPG led our team and agency partners to uncover new engagement strategies which immediately improved our business.
TPG has a rich heritage in the earliest days of category management and manufacturer/retailer joint business planning. Not surprisingly, TPG’s marketing practice builds on this heritage by helping clients transcend marketing excellence, to achieve true commercial excellence. TPG defines commercial excellence as strategic and executional rigor that delivers more profitable and sustainable business and brand growth because it involves the full manufacturer/retailer and consumer/shopper ecosystems.