Luis Olay is a Partner in the Customer Development Practice. He brings a successful, holistic, and pragmatic experience mostly in Mexico and other parts of LATAM. He advises organizations in transformational marketing, commercial, omnichannel leadership, and digital commerce.
- Marketing & Trade Marketing
- Omnichannel Leadership
- Digital Commerce
Prior to joining TPG, Luis leads Church & Dwight Mexico as General Manager. His roots are in CPG marketing and trade marketing roles in Kraft Foods, Unilever, Kimberly Clark, Alberto Culver, and Novartis.
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