Luis Olay

Luis Olay
Partner | Mexico & LATAM

Luis Olay is a Partner in the Customer Development Practice.  He brings a successful, holistic, and pragmatic experience mostly in Mexico and other parts of LATAM. He advises organizations in transformational marketing, commercial, omnichannel leadership, and digital commerce.


  • Strategy
  • Marketing & Trade Marketing
  • Omnichannel Leadership
  • Digital Commerce

Prior Experience:
Prior to joining TPG, Luis leads Church & Dwight Mexico as General Manager. His roots are in CPG marketing and trade marketing roles in Kraft Foods, Unilever, Kimberly Clark, Alberto Culver, and Novartis.