Katie is a partner in our Digital Commerce and Customer Development Practices. She advises clients Globally.

Katie advises organizations on building an agile growth model across eCommerce, retailer media, category development, marketing operations, and shopper marketing. She focuses on digital disruption and helping CPG manufacturers and retailers bridge the gap between brand, category, and shopper insights to actionable strategies that generate demand and conversion within the digital and physical shelf.

Capabilities:

• Insights & Analytics
• Category Leadership
• Shopper Marketing
• Joint Value Creation

Prior Experience:

• Shopper Marketing, at Energizer Holdings
• Category Management at Clorox, Armored AutoGroup, and Spectrum Brands
• eCommerce and Omnichannel at Spectrum Brands
• Marketing Operations at Armored AutoGroup and Spectrum Brands
• Sales with Coca Cola and the Kohler Company