Kathy Aronson is a Partner in our Digital Commerce Practice.

Kathy assists brands and retailers with creating strategies to digitally transform their organization and capabilities to support today’s customer-centric, digitally savvy, ‘shop anywhere’ landscape. 

Kathy blends her brand, retail, and eCommerce expertise to advise clients on the people, processes, technology, and capabilities needed to support new sales channels such as Amazon, Omnichannel Retail (1p Direct), B2B, Online Marketplaces (3p), Direct-to-Consumer websites/apps (DTC) and Social Shopping.  Key capabilities include Content & Digital Shelf Management, Data & Business Intelligence, Performance Marketing, and Profitability.

Retail & Distributor Capabilities:

• Strategy
• Category Leadership
• Buying & Merchandising
• Organization Design & Transformation

Manufacturer Capabilities:

• Digital Commerce
• Marketing & Innovation
• Joint Value Creation
• Talent Development

Prior Experience:
Prior to joining TPG, Kathy led Merchandising and eCommerce strategy for well-known brands (Sharper Image, FAO Schwartz, Cosco Home & Office, Signature Sleep) and retailers (Pottery Barn, The Body Shop, The Gap).