Jim Smits

Jim Smits
Partner | North America

Jim is a Partner in the Retail Practice, advising clients in North America.

Jim assists the world’s leading retail and CPG clients in developing customer-centered, innovative programs that accelerate sales and profit.  Jim’s omnichannel and multi-format experience, coupled with his operations and merchandising leadership, provide clients with an invaluable, end-to-end perspective.  Jim’s adept at taking complex business problems and developing creative, yet pragmatic solutions.


  • Strategy
  • Insights and Analytics
  • Category Leadership
  • Talent Development
  • Buying & Merchandising

Prior Experience:
Prior to joining TPG, Jim held senior leadership positions across operations, merchandising, and marketing at H-E-B, Ahold, Albertsons, and Dollar General.