Eleni is a partner in our Strategy, Marketing, and Innovation Practice focused on growing profitable revenue. Located in North America, Eleni advises clients globally.

As a consultant for the last 21 years, Eleni has led hundreds of engagements that have driven profitable growth for clients. Eleni advises clients in brand and category strategy, acquisition due diligence, marketing, and joint business planning with retailers to grow the market, department and category reinvention, and innovation.

Capabilities:

• Strategy
• Marketing and Innovation
• Mergers and Acquisitions
• Shopper Marketing
• Omni-Category Leadership
• Joint Business Planning
• Organization Design and Transformation

Prior Experience:
Prior to joining TPG, Eleni held leadership roles in Brand Management, Customer Business Development, and Organizational Design at Procter & Gamble. She helped create the shopper marketing capability and new whitespace channels. After P&G, she led a consulting company with Fortune 100 clients including Nestle, P&G, Disney, Estee Lauder, and others. Example projects included acquisition assessments, market/innovation landscapes, department and category reinvention, and joint business planning with retail customers. In private equity, she led deal development and due diligence and drove marketing as Chief Marketing Officer of Lemi Shine.