The Definition

A Category Vision is the compelling 3-5 year view on how you as a leading CPG will grow your product category. It is a foundation for both internal strategy and innovation, as well as your platform for collaborating with customers on the ‘best and right way’ to grow your joint business.

Services from The Partnering Group

TPG’s Category Vision approach is based on over 25 years experience in developing thousands of category plans, in all types of categories across the world. The work we typically do in developing and delivering Category Vision includes:

Category Vision Case Studies

TPG’s engagements have generated significant category growth for our clients and their retail customers. Click on the case studies for more details: 


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