Category Management Blog

Building Stronger Category Growth.
The Category Management blog discusses the key challenges and opportunities in collaborating to deliver incremental category growth.

The Importance of Using Best Practices in Category Management

by Mark Breitfuss What inspired me to write about this topic was that I recently came across a number of Cat Man training companies who are not instructing on Cat Man best practice ..

Read Article »

Category Role – Some Categories are More Equal Than Others

  Some Context It’s easy to paraphrase Animal Farm, but if you’re a supplier struggling to get the cut-through you want in-store, you might be wondering why your products ..

Read Article »

The Importance of Triple Win Thinking

It’s tough out there in FMCG, with trust & loyalty hard to come by. Many will re-focus on their brands, or their financial metrics, and lose sight of the the single most importan ..

Read Article »

About the Authors


Mark Breitfuss

Partner


View Bio

As a Partner with TPG, Mark’s focus is within the Customer Development Practice, with primary responsibilities and expertise in the areas of TPG’s Category Management and Sales e-Learning Colleges.




Guy Shepherd

Partner


View Bio

Guy is a partner in TPG’s European team, with over 20 years Category & Insights experience.




Chris Leach

Partner


View Bio

Chris Leach is a Managing Director for TPG’s European and LATAM Practice and works with both manufacturers and retailers. Chris has worked in the CPG Industry for over 20 years, both in Manufacturer Sales and Marketing, and Retail Marketing.



Connect with us: