Client Description

The European division of a global grocery supplier


The supplier, a market leader, needed to take Category based approach to unlock the massive sales potential across Europe, in markets with varying levels of trade sophistication


To develop a pan European category vision and Driver menu, along with market activation tools and build the skills of local markets to deliver this way of working

TPG Approach

A cross market team worked with TPG to develop a menu of Category Drivers and tools that covered all channels and market types. This was then deployed across markets through regional workshops to enable local markets to use the toolkit immediately in their business


Supported the clients leadership position across many markets, and also enabled a change in behaviour and approach in managing the category with customer

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