Case Study
TPG worked with a multi-billion dollar CPG company to redesign its Customer Business Planning processes and tools, provided organizational training, and aligned leadership to drive growth, deliver strategic imperatives, and ensure BU objectives were incorporated into 3-year plans for all strategic customers.
The Opportunity
Multi-billion $ CPG required expertise to redesign their Customer Business Planning processes and tools as well as provide organizational training to drive growth and deliver its strategic imperatives for their customers.
The Approach
Development & training of new CBP process and tools; customized workshops with strategic Customer Teams to develop 3-year CBPs with feedback and coaching to ensure BU objectives were incorporated; reconciled 3-year Growth projections.
- Cross-functional assessment of current Business Planning process & tools; understand key stakeholder desired outcomes.
- Development of Customer Business Planning process aligned to overall planning processes with new CBP frameworks/tools; training to build common understanding & early adoption.
- Individual strategic Customer Team workshops to provide feedback and coaching on their 3-year CBPs by Customer and Category, ensure BU strategic imperatives & growth goals reflected.
- Business Unit & Sales Leadership meetings with Customer Teams to alignment to plans and spending for their 3-year CBPS.
The Outcome
Senior leadership alignment to new CBP process & tools:
- BU leadership approval of 3-year CBPs for all strategic customers
- Accelerated execution to deliver 1st year growth objectives and beyond.
The Outcome
Senior leadership alignment to new CBP process & tools:
- BU leadership approval of 3-year CBPs for all strategic customers
- Accelerated execution to deliver 1st year growth objectives and beyond.
Meet The Team
John Wildman
Mike Holcomb
