Veerle Boone
Partner | Europe

Veerle is a partner, in our Customer Development Practice. She works across the world with many of CPG’s major Manufacturers and Retailers.

Since joining TPG, Veerle has worked with numerous clients on category leadership, shopper marketing, customer development, and talent development. Her expertise lies in tailoring pragmatic solutions, based on the unique needs and culture of each client, that build capability and drive tangible results.


  • Category Leadership
  • Shopper Marketing
  • Customer Development
  • Training

Prior Experience:
Prior to joining TPG, Veerle worked for British American Tobacco in a variety of global and local sales and marketing leadership roles across 40 countries worldwide.



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