John Craig

John Craig
Partner | North America

John lead works in North America.

He works with CPG supplier organizations to strengthen their go-to-market growth, especially in Customer Development, Category Leadership, Trade Strategy and Data, and Systems implementation.

As a Management consultant, John has helped clients find new paths to growth, largely through improved Category Leadership, Shopper Marketing, and Pricing & Trade spending strategies.  He specializes in customer spending optimization, including process design, implementation, and change management to successfully launch new TPM/TPO systems.


  • Category Growth Leadership
  • Shopper Research
  • Shopper Marketing
  • Revenue Growth Management
  • TMP/TPO Process Design & Implementation

Prior Experience:
Sales, Marketing, and General Management Leadership at Kraft Foods.