Hans Geeroms

Hans Geeroms
Partner | Europe

Hans is a member of our Customer Development and Strategy/Marketing & Innovation practices. Located in Europe, he advises clients globally.

Hans is an expert in how to successfully organize and manage large global teams to deliver complex transformational projects. He has a strong track record of developing and implementing marketing growth strategies in West Europe, Africa, the Middle East, and South-East Asia in fast-paced, multinational, and entrepreneurial environments.

Hans has extensive experience in developing, introducing, and championing new consumer-centric and innovative categories whilst consistently delivering additional profit across different regions, including CIS, Australia, and Malaysia.

Hans is a multilingual, highly credible, and passionate leader, equipped with a track record of business turnaround and category leadership, agile change management, and organizational design in East Europe and South-East Asia.


  • Marketing Excellence and Innovation (Research, Strategy, Brand Marketing – Digital Marketing)
  • Customer Development Excellence (Strategy, CBP/JBP)
  • Omni-Category Leadership
  • Growth Strategy and RGM
  • Training – Design and Delivery
  • Organization Design and Activation

Prior Experience:
Prior to joining TPG, Hans was the Marketing Director in the SEA (South-East Asia) Area for BAT and the Marketing Director of Global Travel Retail.