Partner | North America
Hailey is a partner in our Digital Commerce and Retail Practice. She partners with brands and retailers to develop and execute strategies to drive profitable revenue growth across all channels. She helps clients develop deep insights regarding customer acquisition and engagement and ways to improve ROI. Hailey combines rich experience in Marketing, eCommerce, Branding, DTC, and Data Strategy with her ability to understand the nuance of a client’s business model and customer landscape. Hailey has produced actionable growth plans spanning online, in-store, brand sentiment, apps, DTC, and online marketplaces (3P) for customers in the retail, technology, and financial services industries.
Capabilities:
- Data Strategy
- Digital Commerce
- Sales and Marketing Organizational Design & Transformation
- Retail Marketing & Personalization
Prior Experience:
Prior to joining TPG, Hailey held Marketing, Sales, and Product leadership positions at Shipt, Acxiom, MakeMusic, Fair Isaac & Co (FICO), and NASA.