Chris is a Partner in TPG’s European Practice and works with both manufacturers and retailers.

Chris has worked in the CPG Industry for over 25 years, both in Manufacturer Sales and Marketing and Retail Marketing. His area of focus is helping business better understand their consumer and shopper needs, and translate this understanding into business and category plans, category vision, and breakthrough tactical ideas to transform a category’s performance.

Chris has worked across the globe delivering transformational projects with clients, recent project examples include the development of a global category vision and strategy, the reorganization of a commercial function of a manufacturer, and the development and delivery of a skills curriculum in category management for a global retailer. As an industry thought leader, Chris has spoken at numerous industry events and authored the book; ‘How to Save the FMCG Industry, published by Palgrave Macmillan in 2022.

Capabilities:

• Strategy
• Category Leadership
• Customer Development
• Joint Value Creation
• Talent Development

Prior Experience:
Prior to joining TPG, Chris was Customer Planning Manager for Tesco. At Tesco, Chris was responsible for developing and executing Category Plans for the Grocery division and was also responsible for the Marketing of the Tesco Finest launch. Before joining Tesco, Chris worked with RHM. There he was responsible for introducing and implementing a Category Management process as a way of working, as well as working in sales managing the Tesco account.