David Macklin

David Macklin
Partner | Europe

David is a member of our Customer Development practice.  Located in Europe, he advises clients globally.

David is an established Managing Director and Commercial leader with extensive experience in achieving results through commercial excellence and building great teams, spanning the USA, UK, and CEE FMCG markets. He has extensive experience creating category growth through thought leadership across North America and European regions and creating strategies that drive consumer behavior and grow business.  David has worked on a range of businesses from retailer private label to billion-dollar brands with a global footprint. David is also passionate about customer experience and is a qualified NPS Associate. He has led significant business transformations in both ERP and M+A.


  • Customer Development Excellence (Strategy, CBP/JBP)   
  • Omni-Category Leadership   
  • RGM   
  • Customer Experience    
  • Training – Design and Delivery   
  • Private Label   
  • Organization Design and Activation   

Prior Experience:
David brings over 25 years of commercial and general management experience from Kraft Foods, Molson Coors, Greencore, and Flamingo (a Sun Capital Private Equity Business), holding both regional and global roles.