Bill Dean

Bill Dean
Partner | North America

Bill is a partner in our Customer Development Practice focused on finding solutions that accelerate profitability.

Bill advises organizations in Revenue Growth Management, Omni-Channel Strategy, Customer Development, and Promotional Effectiveness and builds strategies that drive sales, share, and margin through pricing and trade optimization while balancing brand, category, and supply chain considerations. 


  • Revenue Growth Management
  • Omni-Channel Leadership
  • Customer and Joint Business Planning
  • Promotional Effectiveness
  • Trade Strategy & Systems Integration

Prior Experience:
Prior to joining TPG, Bill held leadership roles in Revenue Growth Management and Strategic Pricing and Trade for Schwan’s Consumer Brands.  Additional experience includes senior positions at Post Consumer Brands and General Mills in Customer Strategy, Trade Marketing, and Sales.