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Introduction
Today, more than ever, analysis is necessary in order to generate actionable insights. This is a skill which can drive differentiation between retailers and lead to capturing the heart, mind and wallet of targeted core customers. Analytic methods, sources along with a best practice approach in definition of the business questions and hypotheses, will be what distinguishes best practitioners.
A partial listing of our subject matter expertise and library of courses are listed below. Please click to view course descriptions
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Retail Training Curriculum
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Research
The skillfull application of various methodologies and techniques, qualitative or quantitative, which address issues/opportunities.
- Fundamental Data Sources, Research & Analytic Techniques
- Shopper Behavior & Loyalty Building
- Shopper Mind & Behaviors
Analytics
The skillfull application of digesting and processing various data and information in order to derive a distilled set of meaningful observations, key learnings and ultimately insights from which business decisions can be grounded.
- Consumer & Shopper Analytics & Action Insights
- Developing Analysis to Action
- Effective Use of Data
Insight Activation
The ability to discern an actionable insight from a plethora of data that can allow strategic and tactical plans to be developed and implemented..
- Leveraging Consumer and Shopper Insights
- Understanding the Consumer Purchase & Consumption Cycle
- Shopper Centric In-Store Merchandising