Marketing Commercial Excellence

The most effective marketing organizations are transforming from Marketing Excellence to Commercial Excellence:

From Marketing Excellence To Commercial Excellence
Consumer at the center of everything we do Consumer and Shopper at the center of everything we do
Brand health determined most by consumers Brand health determined most by retail buyers
Store used as place where our product must stand out Store used as critical part of our marketing/media mix
Marketing/Sales discussions identify opportunistic areas of brand plan partnership Joint business plans with key retail customers directly inform brand plan

Consumer at the center of everything we do

Brand health determined most by consumers

Store used as place where our product must stand out

Marketing/Sales discussions identify opportunistic areas of brand plan partnership

[clientsolutions heading=””]

How We Help Clients

 


 

business world imageHow we help clients achieve Commercial Excellence

 

[/clientsolutions]

[rquotebox image=”/wp-content/uploads/2011/11/Manu.-Cat.-Leadership-Icon-01.jpg” link=”/manufacturer-marketing-case-studies/” desclink=”Learn more about our impact” byline=”Marketing Director, Global Food Company”]
TPG led our team and agency partners to uncover new engagement strategies which immediately improved our business.[/rquotebox]

TPG Advantage

TPG has a rich heritage in the earliest days of category management and manufacturer/retailer joint business planning. Not surprisingly, TPG’s marketing practice builds on this heritage by helping clients transcend marketing excellence, to achieve true commercial excellence. TPG defines commercial excellence as strategic and executional rigor that delivers more profitable and sustainable business and brand growth because it involves the full manufacturer/retailer and consumer/shopper ecosystems.