Special session presentation on latest developments on Shopper Marketing focusing on the work completed by the US Retail Commission on Shopper Marketing. Presented at the Annual Global Consumer Goods Forum June 2010 in London by Dr. Brian Harris, TPG Founder.
The Partnering Group’s Commerce Marketing practice is comprised of industry-recognized practitioners with backgrounds in retailer media, shopper marketing and digital marketing across CPG, agency and retailer verticals. Their experience empowers thought leadership, retailer media platform and performance analytics and full-funnel planning that enables holistic omni-channel marketing.
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TPG helps brands drive loyalty with targeted shoppers
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[rquotebox image=”/wp-content/uploads/2011/11/Manu.-Shopper-Marketing-Icon-01-2.jpg” link=”/manufacturer-consulting/shopper-marketing/shopper-marketing-case-studies/” desclink=”Learn more about our impact” byline=”VP Shopper Marketing – Global Food Manufacturer”]
TPG helped us leapfrog our shopper marketing capability to an Omni-shopper leadership position[/rquotebox]
TPG leverages a proprietary approach to shopper marketing which has helped brands and retailers engage targeted shoppers, retain their loyalty, and ultimately create advocates who influence and attract others.