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Retailer Category Leadership Plan
- November 4, 2024
- Posted by: tpgstaging
- Categories: Case Studies, Learning & Development
No CommentsFacing declining relevance and market share in a key category, this retail client turned to TPG to revitalize its position. TPG led a Category Leadership Plan, focusing on creating a consumer-centered view, gathering insights from suppliers, and developing a growth-oriented strategy. The approach reversed a 15% decline, increased purchase attachments, and strengthened supplier partnerships. By addressing operational challenges, the client reestablished its category leadership and aligned with marketplace growth trends.