A presentation on the next generation of Category Management driven by Shopper Insights. Presented to a Food Marketing Institute (FMI) audience by Doug Morrison, TPG Partner.
- Retail Consulting
- Manufacturer Consulting
- Strategy
- Innovation
- Marketing
- Category Navigator
- Brand Strategy & Development
- Consumer & Shopper Insights
- Shopper Marketing & Personalization
- Consumer Orchestration
- Pricing Optimization
- Integrated Commercial Business Planning
- Marketing Return on Investment
- Category/Brand Health Monitor
- Commercial Dashboard
- Capability Benchmarking
- Org Designer & Role Clarifier
- Marketing Academy
- Customer Development
- Data & Insights
- Category Leadership
- eCommerce
- Supply Chain
- Revenue Management
- Commerce & Shopper Marketing
- Foodservice
- Training
- Organization Design
- Talent Development
- Joint Value Creation
- Negotiation Skills
- About
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