Tim is a partner in The Partnering Group consulting with manufacturers in go-to-market strategy, innovation and marketing.
Partner Capabilities and Experience:
Tim has experience in marketing and category management, P&L management, strategic planning, Foodservice and consulting, and has developed and launched hundreds of new products. He has led consulting engagements with a variety of B2B and B2C clients to tackle a broad range of portfolio, innovation and research challenges – from building innovation strategies to identifying high potential market-based opportunities spaces, to defining and testing new product and service platforms and developing launch programs.
Partner Industry Experience:
Tim has more than 20 years experience in CPG marketing and strategy. He worked at Kraft Foods for 17 years across a number of categories, brands and business units.
Tim started with Kraft in Toronto working in marketing and sales, then moved to Chicago where he worked in marketing on the salad dressing and coffee portfolios. When Kraft bought Nabisco he moved to the newly created Snacks division in east Hanover, New Jersey where he managed the Foodservice, Vending and OCS coffee portfolio.
He went on to manage the Canadian Foodservice business before returning to Chicago to head up strategy and business development for the $2B North American Foodservice division.
Tim has experience across multiple channels including Retail, Foodservice, C-store, Club and Vending. He worked extensively with the national account sales team on custom product development, contracts and promotions. He has led channel and go-to-market analysis, white space development and licensing negotiations.
After leaving Kraft in 2010 Tim joined an innovation strategy consulting firm working with both B2B and B2C clients to help develop growth strategies and more robust innovation pipelines.
Tim has an MBA from McMaster University in Ontario, and a Bachelor of Commerce degree in marketing.