Partner Capabilities and Experience:

Peter brings two decades of retail experience in retail merchandising, digital marketing, loyalty marketing and e-commerce.

In a prior role, Peter was general manager of e-commerce for Chico’s, a multi-branded women’s apparel retailer, including, and Peter was also responsible for the continued development of the Chico’s Passport loyalty program.

Prior to Chico’s, Peter was EVP of Targeted Marketing at Littlewoods Shop Direct, a $3.5 billion e-commerce retailer in the UK with a full department store offering. Peter’s responsibilities included loyalty marketing, predictive modeling and cross-sell recommendation algorithms.

Peter began his career at Procter & Gamble in retail account management and category management.

As a TPG Partner, Peter has consulted with leading consumer products companies including Microsoft, Coca-Cola, Unilever, Procter & Gamble, Johnson & Johnson, Hershey and leading retailers including Walgreens, Costco, Safeway, Meijer, Ahold, Walmart, Rewe (Germany), Carrefour, Amazon, Ebay and Sainsbury’s (UK).

Peter is the author of several industry publications including the 2018 E-Commerce Category Leadership Industry Report with the CMA, Social Commerce Studies, Advanced Category Management and Integrating Loyalty Marketing and Category Management. All have been recognized as best practices within the consumer products industry.

Peter spoken at conferences including NRF, POI, FMI, Etail, and CRMC events in the US and ECR events in Europe and Latin America.

Partner Industry Experience:

  • • Digital Marketing (SEO, SEM, Affiliate, Email, UI/UX, Social, Personalization, etc)
    • E-Commerce Experience Optimization (search, navigation, content)
    • Department and Category Reinvention – Store of the Future
    • Loyalty Marketing Program Design and CRM
    • Organization design – e-commerce, digital and shopper marketing
    • Ecommerce operations, supply chain and pick, pack and ship operations.

Partner Education:

Peter graduated from University of Missouri-Columbia with a degree in Journalism.

Area(s) of Expertise:

  • Manufacturer Consulting
  • Retail Consulting


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