Peter leads the Retail Practice as Managing Director of The Partnering Group. His consulting and training work spans channels of trade and both multi-channel and pure play retailers. Peter also works with manufacturers at the interface with retail.
Partner Capabilities and Experience:
Peter brings two decades of retail experience in retail merchandising, retail brand positioning, shopper marketing, digital marketing, loyalty marketing and ecommerce. Peter was most recently CMO of Onlineshoes.com, the third largest pure-play online footwear retailer and a pioneer in social media and online video. Prior to Onlineshoes, Peter was CMO of Hanover Direct, one of America’s largest online retailers of home furnishings and apparel with five retail brands including The Company Store.
Peter was general manager of ecommerce for Chico’s, a multi-branded women’s apparel retailer, including Chicos.com, WhiteHouseBlackMarket.com and Soma.com. Peter was also responsible for the continued development of the Chico’s Passport loyalty program. Chico’s ecommerce grew 40% during this time through the rollout of an enterprise ecommerce process, technology and personnel platform.
Prior to Chico’s, Peter was EVP of Targeted Marketing at Littlewoods Shop Direct, a $3.5 billion ecommerce retailer in the UK with a full department store offering. Peter’s responsibilities included loyalty marketing, predictive modeling and cross-sell recommendation algorithms.
As a TPG Partner, Peter has consulted on collaborative marketing and merchandising with leading retail and CPG companies including Coca-Cola, Unilever, Procter & Gamble, Johnson & Johnson, Safeway, Meijer, Ahold, Walmart,UK, Rewe Germany, Carrefour Spain and Sainsbury’s UK. Peter began his career at Procter & Gamble.
Peter is the author of several industry publications including the 2011 Social Commerce Study, Advanced Category Management and Integrating Loyalty Marketing and Category Management. All have been recognized as best practices within the consumer products industry.
Peter has been a member of the Content Committee for Shop.org and a speaker at NRF, FMI, Etail, Shop.org and CRMC events in the US and ECR events in Europe and Latin America.
Partner Industry Experience:
- Digital Marketing (SEO, SEM, Affiliate, Email, UI/UX, Personalization)
- Social Commerce (Online Video, Blog, Facebook and Mobile Applications)
- Shopper Marketing (with Advanced Customer Segmentation)
- Department and Category Management
- Loyalty Marketing Program Design and CRM/Consumer Segmentation
- Organization design and implementation- ecommerce, digital and shopper marketing
- Ecommerce operations, supply chain and pick, pack and ship operations.
Peter graduated from University of Missouri-Columbia with a degree in Journalism.
Area(s) of Expertise:
- Manufacturer Consulting
- Retail Consulting