Brian is a Founder and Board Director of The Partnering Group. He provides guidance to all TPG’s US and international operations.
Partner Capabilities and Experience:
Dr. Harris is acknowledged internationally as a thought leader in the field of retail management. He is credited with pioneering two of the most significant developments in this field — Computerized Space Management (in 1985) and Category Management (in 1989). He is recognized worldwide as the developer of the Category Management approach. Since founding TPG in 1990, Dr. Harris has helped implement this approach in retailer, wholesaler, and manufacturer companies in 25 different countries. He co-authored the U.S., European, and Brazilian ECR Category Management Best Practices Reports.
His most recent industry best practices work has been in the area of Shopper Marketing. He has co-led industry initiatives in the US and Europe to develop industry best practices for Collaborative Shopper Marketing. He led the US Retail Commission on Shopper Marketing and co-led the ECR Europe Consumer & Shopper Journey initiative. These two industry initiatives have developed and published a global best practice for the use of consumer and shopper insights in Shopper Marketing.
Some of Dr. Harris’ recent consulting activities include implementing Best Practices Category Management in a fast growing Chinese retailer, developing a multi-functional Trade Marketing capability for a major Mexican food and beverage supplier, upgrading the Category Management capabilities of one of Latin America’s leading retailers, completing a series of Shopper Marketing pilots for member companies of the US Retail Commission on Shopper Marketing, and helping one of the world’s largest retailers develop “next generation” retailing scenarios.
Prior to founding TPG, Dr. Harris was the founder and CEO of ABA Groups, which developed the Apollo Space Management System in 1985 and merged with Information Resources Inc. (IRI) in 1987. From 1978 to 1983, Dr. Harris was a professor of marketing in the Graduate School of Business Administration at the University of Southern California and a Director of USC’s Food Industry Management Program. He is a frequent speaker at leading retailing and marketing conferences around the world and is interviewed by leading industry magazines on a regular basis. His contributions to retailing and related topics have been published in the Journal of Marketing and the Journal of Retailing.
He earned a Ph.D. in Marketing from Michigan State University in 1978 and has an MBA, and a Bachelors Degree in Economics with First Class Honors.
Area(s) of Expertise:
- Category Management
- Shopper Marketing