Consumer Product companies recognize that a cornerstone to developing their prowess as a highly effective and “best in class” trade partner is based on ensuring that their customer-facing employees are fully adept at customer development. This focuses on various core areas such as those listed below and requires proficiency as demonstrated through acquired knowledge and skills.
A partial listing of courses are listed below; click to view descriptions.
Consumer Products Training & Certification
Strategic Planning
The skillfull development of clear, logical and comprehensive business plans that reflect company objectives and align with those of the retail/wholesaler partner incorporating strategies and tactics which reflect insights to address problems/opportunities.
Category Management
The skillfull development of clear, logical and comprehensive category business plans that reflect insight grounded strategies and linked tactics that deliver mutual trade partner goals.
- Shopper & Category Development – The Evolution of Category Management
- Shopper & Category Development – The Planning Process for interface between Retailers & Suppliers
- Fundamentals of Assortment Planning
- Effective Shelf Management
- Fundamentals of Retail Price Planning
- Tactical Blueprint & Initiative Development
Account Management
The skillfull demonstration of effective account penetration and selling skills that enable account managers to deliver their company’s initiatives through trade partners.
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