Consumer Product companies recognize that a cornerstone to developing their prowess as a highly effective and “best in class” trade partner is based on ensuring that their customer-facing employees are fully adept at customer development. This focuses on various core areas such as those listed below and requires proficiency as demonstrated through acquired knowledge and skills.

A partial listing of courses are listed below; click to view descriptions.

Consumer Products Training & Certification


Strategic Planning

The skillfull development of clear, logical and comprehensive business plans that reflect company objectives and align with those of the retail/wholesaler partner incorporating strategies and tactics which reflect insights to address problems/opportunities.

Category Management

The skillfull development of clear, logical and comprehensive category business plans that reflect insight grounded strategies and linked tactics that deliver mutual trade partner goals.

Account Management

The skillfull demonstration of effective account penetration and selling skills that enable account managers to deliver their company’s initiatives through trade partners.

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