Greg Ames
Partner | North America

Greg is a Partner in the Marketing Practice with The Partnering Group (TPG) advising manufacturer clients in North America. Greg recently joined TPG in January 2020.  He advises clients on innovation strategy, consumer insights, new product development, and design thinking capability.  He is currently leading transformational design thinking capability development programs for some of the world’s largest and most successful CPG brands and manufacturers.  He is an expert on fast-cycle learning and “fuzzy” front end innovation (FEI) best practices that increase the size and success potential of white space and discovery-phase initiatives.

Greg is a Visiting Innovator at The Ohio State University and Adjunct Professor of Design at The Illinois Design Institute.


  • Strategy
  • Marketing & Innovation
  • Insights and Analytics
  • Organization Design & Transformation
  • Design Thinking
  • Front End Innovation

Prior Experience:
Prior to joining TPG, Greg held various innovation leadership and practitioner roles at Procter & Gamble, Koch Industries and Worthington Industries, and most recently served as an independent consultant serving clients on innovation strategy and consumer insight and design thinking capability development.



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